Four stores.
Four nights.
One week.
Dior's Christmas 2026 windows across Tokyo and Osaka, photographed and filmed between two and six in the morning, while the streets were empty and the façades were the only thing lit. Stills, film and aerial.
Photograph the Christmas windows before the city wakes up.
Dior needed its Christmas 2026 windows in Japan captured across four stores: Ginza Six, Omotesando and the Bamboo Pavilion in Daikanyama in Tokyo, and Shinsaibashi in Osaka. Stills and a film for each, consistent across all four, shot on four nights between 23 and 28 October.
Daytime was never an option. The windows had to be photographed lit as designed, with no shoppers, no traffic and no working street reflected in the glass. That left the hours between the last train and the first deliveries.
The night runs to a schedule, or it does not run at all.
Walk the site with the store team
Tom is on site while the store team are still there, walking each window with them. Every question that would otherwise stall the night gets answered here: which angles matter, what is still being adjusted, what must not be missed.
The capture block
Back on site with the videographer. Four hours with the street to ourselves. Stills and film are shot side by side off the same set-ups, so the film looks like the photographs rather than a second opinion on them.
From the air
At Daikanyama the Bamboo Pavilion was also captured from the air, with the building lighting still reading against the dark.
Colour, store by store
Every store is colour-matched across the windows, the building lighting and the film, so the set reads as one campaign rather than four separate shoots.
One film per store.
Four films, one for each store, graded to match the stills.
Up to one hundred and fifty processed frames a store. Twenty-five finished.
Every frame in one private archive.
All four stores sit in a private Dior archive, organised by store, with web and full-resolution files for every frame and the films alongside, ready for Dior's teams to download.
The films, the stills and the cities.
Got a brief?
Tell us what you are launching, where, and when. We will come back with a producer, a crew and a cost.