Performance meets precision: capturing Gymshark’s first permanent U.S. store.
As a trusted partner for Gymshark’s global storytelling, TDM.Space was asked to cover the opening of the brand’s first full-scale retail space at Roosevelt Field Mall, New York.
Following last year’s successful SoHo pop-up, our New York team was once again on the ground to document this milestone moment. The focus was on translating Gymshark’s performance-driven identity into an elevated retail experience.
This project focused on delivering high-quality stills for global comms, with a split turnaround: 10 urgent images delivered the same day 10 additional selects finalised the following day
Shot before doors opened to maximise access and minimise disruption, the brief focused on spatial layout, community interaction zones, and the brand’s signature blend of performance and culture.
As Gymshark expands into new markets, we’re proud to help them capture — and share — each retail milestone in real time, another example of how precision, consistency, and speed turn retail design into compelling brand content.
