Our third Kurt Geiger store opening in a month, after SoHo and Desert Hills: three spaces inside Macy’s Herald Square in New York, shot in one morning.
The accessories shop under its floral ceiling, the second-floor footwear shop, and the Paddington x Kurt Geiger pop-up, all neon and tartan. As in SoHo, the brief put architecture over product, so we led with the ceilings, fixtures, logos and lighting, shooting during trading hours with customers in store. Thirty retouched finals, with a hero frame back the same day for social.
