Editorial · 2026-11-03

lululemon – High Loft Campaign Windows – Harajuku – Tokyo

lululemon’s High Loft campaign, outerwear designed for warmth at -20°C, installed across the windows and store of its Harajuku flagship in Tokyo.

Tom photographed it on the morning of 3 November, from the street-facing windows and the High Loft screen to the campaign walls and puffer displays inside. It follows our coverage of the Harajuku flagship opening in August.

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 1

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 2

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 3

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 4

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 5

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 6

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 7

lululemon – High Loft Campaign Windows – Harajuku – Tokyo — image 8

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