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— Seen Studios · Berlin · 2026

Seen Studios – L’Oréal Professionnel x iCONO – Berlin.

— Project file

Seen Studios – L’Oréal Professionnel x iCONO – Berlin.

For Seen Studios, we photographed the opening of iCONO, L’Oréal Professionnel’s space in Berlin.

Brand
Seen Studios
City
Berlin
Year
2026
Sector
Activation, Lifestyle
Agency
Seen Studios
Crew size
1 producer + 1–2 op

For Seen Studios, we photographed the opening of iCONO, L’Oréal Professionnel’s space in Berlin.

The day ran from the ribbon cutting at the front door to the Hair Transformation installation, the shoot studio and the salon floor. We captured the architecture before the doors opened, then the event as it filled with guests, stylists and the L’Oréal Professionnel team, with product details along the way.

All 28 finals are below.

Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 1
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 2
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Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 4
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 5
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 6
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 7
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 8
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 9
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 10
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 11
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 12
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 13
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 14
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 15
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 16
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 17
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 18
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 19
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 20
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 21
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 22
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 23
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 24
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 25
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 26
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 27
Seen Studios – L’Oréal Professionnel x iCONO – Berlin — plate 28

— What we did

Selects
Same day
Final delivery
24–48h
Post
London centralised
Format
Press · social · OOH

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