Flagship stores aren’t just shopfronts anymore — they’re campaign launches in their own right. In this new article, our founder Tom Morgan breaks down why your retail design needs to be treated like media, why speed is everything, and how brands like Chanel and Dior are planning for distribution from day one.
Read the full piece on LinkedIn : https://www.linkedin.com/pulse/why-retail-design-becoming-your-brands-most-powerful-marketing-tom-wzghf




