We recently delivered the video capture for Nike x Zalando’s MIND Games launch in Berlin — a multi-day experiential activation sitting at the intersection of sport, culture and innovation.
Working with Seen Studios , Nike and Zalando, our local Berlin team captured the full journey of the experience: from spatial design and interactive installations to live moments, audience engagement and brand storytelling throughout the event. The project followed the launch of the Nike MIND 001, introducing Nike’s MindFeel technology through a hands-on, athlete-led experience built around focus, preparation and performance.
This was a multi-day production , delivered alongside still photography, allowing the campaign to live across press, social and internal channels. All content was produced with speed and consistency, supporting a high-visibility moment tied to Berlin’s annual NBA event.
Stills from the activation have already been shared below.
The video now brings the experience to life in full.
