Editorial · 2026-10-23

CMYK – On x Burna Boy – Foot Locker – London, Paris, Rome & Turin

For CMYK Retail Solutions, we captured On’s Burna Boy campaign across six Foot Locker stores in a single week: Stratford City, Shepherd’s Bush and Marble Arch in London, the Champs-Élysées in Paris, Via del Corso in Rome and Via Roma in Turin.

Every store had its own build, from the red window takeovers and the Burna Boy Selects listening tables to the full wall installations. Each was shot to the same brief by our local photographers, with proofs back the same day. On the Champs-Élysées we also shot a 30-second film alongside the stills, our first video for CMYK.

It follows the Foot Locker Elevations and On rollouts in September and the Nike Caitlin 1 launch in Rome.

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