TDM.Space returned to Nike's House of Innovation in retail photography in Paris to cover the Mind and 24.7 installations, working with the store's retail brand team across two days — stills first, then the film.
The stills ran from the facade and the windows through to the centre of the arena, the corridor fixtures and the city shop, sixteen frames in all. The film moves through the Mind areas, the trial experience and the full purchase journey, shot with support from the store athletes.
First previews went back to the client by end of play on the shoot day for selects, with the finals graded through our centralised retail photography in London post team.
