Editorial · 2025-10-06

Nike – Sports Direct – Oxford Street

A first-time collaboration with Nike’s Sports Direct team — and a project built around product-first storytelling.

Working across stills and video, we captured the latest Nike activation at Sports Direct’s Oxford Street flagship. From front-of-house hero zones to in-store displays, the focus was clear: show how product, environment, and retail experience work together to pull people in.

Shot pre-trading to ensure clean visuals and fast delivery, this project placed design and display at the centre — using scale, colour, and spatial layout to draw attention where it matters most.

With our retail photography in London crew on the ground and a rapid post-production workflow, press-ready assets were turned around within 24 hours — ensuring Nike’s content could land across PR, social and brand channels without delay.

Another example of how great retail design becomes great retail content, when you capture it at the right moment.

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