TDM·SPACE

Editorial · 2026-03-31

Nike Sports Research Lab — Oxford Circus — Video

Watch our video production for Nike’s Sports Research Lab activation at their temporary Oxford Circus flagship.

Shot by our retail photography in London team, the film brings together the spatial design, interactive elements and in-store experience that defined the activation — translating Nike’s performance science into a retail environment.

This follows the still photography we previously delivered from the project, documenting the space and launch moment in detail.

The video now completes the capture, supporting Nike’s internal, PR and campaign use.

— Get notified

More news in your inbox.

One email a month at most. Notes from… new cities, project highlights, and the occasional showreel. No filler.

Powered by Mailchimp · unsubscribe anytime

— Licence enquiry

Need to license this work?

All images and motion on this page © TDM.Space (Tom D Morgan Ltd). Editorial, commercial, brand archive, internal team use, every use requires a separate licence. We respond within 1 business day with terms.

Request licence → Trade use enquiry →

Direct screenshot, save, or download is not permitted. All requests handled by our production team, typical response 1 business day.

— Related

Read on. More from the journal.

— Keep reading

Read the next piece.

Or browse all 483 pieces in the journal.

Got a brief?