Editorial · 2026-11-14

Seen Studios – L’Oréal Professionnel x iCONO – Berlin

For Seen Studios, we photographed the opening of iCONO, L’Oréal Professionnel’s space in Berlin.

The day ran from the ribbon cutting at the front door to the Hair Transformation installation, the shoot studio and the salon floor. We captured the architecture before the doors opened, then the event as it filled with guests, stylists and the L’Oréal Professionnel team, with product details along the way.

Below is a selection of the finals. All 28 are on the Work page.

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Seen Studios – L’Oréal Professionnel x iCONO – Berlin — image 24

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