10. 10. 2025
TDM.Space Interviewed by Frame
How luxury brands are rethinking launches.
Tom Morgan, Founder and Creative Director of TDM.Space, was interviewed by Frame, a leading global publisher dedicated to interior design and retail innovation. In the conversation with Siem Wolfs, Tom discusses how retail launches are evolving, how technology is reshaping storytelling, and why luxury’s new era is about authenticity as much as innovation.
“The biggest change we’ve noticed is the shift toward experiences”, says Tom. “A launch used to be about unveiling a pristine store design and then distributing a handful of images afterwards. Now, it’s about creating a moment that feels lived in.”
