TDM·SPACE

Editorial · 2025-09-23

Uncanny Valley – Nike – HOI Paris – CAR

Nike x Uncanny Valley | retail photography in Paris | Treadmill Experience at House of Innovation

In collaboration with creative agency Uncanny Valley, we captured a campaign-driven retail experience at Nike’s House of Innovation Paris. Built around a kinetic treadmill installation, the space blended motion, tech, and storytelling into one immersive environment.

Working closely with Uncanny Valley’s art direction team, we delivered a suite of carefully composed stills and motion content — shot with precision and intent, ready for campaign rollouts across retail, press, and digital.

Click through to see the video, or view the accompanying stills below

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